It’s fair to say that Manchester City had an absolutely superb 2017-2018 season, as they claimed their third Premier League in scintillating style.

Records tumbled. Almost every opponent was swept aside. Even the most diehard Manchester United supporters had to admit that their local rivals were leaps and bounds ahead of them.
Fans of Manchester City delighted and thrilled at every game, every goal and every victory – and they were able to keep up to date with every one of those moments thanks to the club’s Facebook Messenger Chatbot, built using’s platform.

Let’s take a look at how has been delivering and giving Manchester City fans what they want and keeping them engaged with their beloved ‘Sky Blues’.

Building a Dream Team’s Chatbot suite is unique in both its compatibility and how brands like Manchester City are able to craft a platform that delivers customized content to users and fans and give them a fantastic interactive experience.


Just as they have been strengthening their squad over the last two years, Man City has been developing their Chatbot so that it delivers more than just messages but a range of content that keeps their fans excited, and all available at their fingertips.

For the Fans

Fans are always looking for the latest news about their club, and luckily for followers of Manchester City F.C, ensures that they not only get the most recent breaking stories via chat, but they also receive live-action updates.

During the first year of this partnership, fans were able to stay in the loop as Pep Guardiola rebuilt the team to have them playing the stylish football that has made him such a sought-after and highly respected manager.

As Man City evolved on the pitch, so did the club’s Chatbot off of it, so that fans could enjoy video clips, interviews, updates from the player’s social media accounts and even order kits and merchandise, all through the same content-rich Facebook Messenger chatbot.

mancity bot
Mancity’s official Facebook Messenger chatbot with news, merchandise and ticket bookings

From Ball Skills to People Skills

Every football team knows that fans are what really make the club, and Man City is no exception.
Their custom-built Chatbot provides genuine interaction that puts fans at the heart of all updates and brings them closer to the team they so dearly love.
Users can subscribe to different news feeds and get all the information they crave. Given all the excitement that took place last season, it’s likely most fans subscribed to every update that they could – how else to explain the millions of messages being sent across’s platforms, which saw traffic grow by nine times this season.

Over 20 million messages have already been exchanged on Mancity’s chatbot

Success for Years to Come

Having successfully overseen a huge amount of growth in the number of users and fans interacting with Man City on messenger Chatbot, the relationship between the club and is functioning as well as the team’s formidable strike-force.

As with any good team, they know that the key to continued success comes from developing and changing tactics, and ensuring that the fans get what they want to see, whether it’s free-flowing football as they sit inside the stadium or exciting content and updates as they follow their club online between matches. is working with Manchester City F.C on some very exciting developments, keeping the brand strong and the club’s fans engaged and excited for each and every interaction with the Chatbot so that the season ahead promises to be as exciting off the pitch as surely as it will be on it. is a state-of-the-art marketing automation tool that uses chatbots to boost marketing and lead-generation campaigns for brands. Request a demo with us today to try out the magic.

Request Demo


Want more stories like this and fresh marketing content in your inbox?

Subscribe to our weekly newsletter now!